Meta Faces EU Daily Fines Over Advertising Model Non-Compliance

Meta Platforms (META) risks daily penalties from the European Union if it fails to align its advertising practices with competition regulations. The tech giant defiantly countered the EU's warning, framing it as a signal that Europe is 'closed for business.'

The European Commission asserts Meta's proposed adjustments to its pay-or-consent model may fall short of Digital Markets Act (DMA) compliance. Potential fines could reach 5% of global daily revenue, with enforcement measures looming as early as June 2025.

This confrontation follows a recent $234 million DMA violation fine against Meta, underscoring the EU's aggressive stance on Big Tech regulation. The pay-or-consent framework currently forces EU users to choose between data tracking or subscription payments for Facebook and Instagram access.